The NFL’s most enduring and iconic mascot is coming back, as the NFLPA is seeking to revive the once-familiar “Stay Puft” marshmallow ad.
Article continues belowArticle continues, and the NFL is making the comeback in the form of an ad, which will air during the upcoming AFC championship game.
In a statement, the NFL said that the campaign, which ran from 1982-1993, is being reintroduced for the 2018 season with new spots and a new campaign.
“Stay Put Marshmills are back in 2018 and we have the ad team back in place for a brand new campaign, bringing back the Stay Put ad,” NFL Senior Vice President of Communications, Erin McCammon, said in a statement.
“With a brand-new campaign, we’re bringing back a beloved character that has been part of the NFL for decades.
We’re excited to see how this new campaign will be received by fans across the country.”
The Stay Pupt Marshmallow ad was used to promote the NFL in the late 1980s and early 1990s.
The NFL had originally released a video of a young boy eating a Stay PuT Marshmallow, but the ad was never released.
The Stay Puff Marshmallow ad was one of the earliest television advertisements to feature the iconic character.
The campaign was part of an NFL campaign known as the “Mondays with the Cheerleaders” that ran from 1985-1994.
The ad featured a young girl and boy who were cheering on the teams “Cheerleaders.”
The ads are notable because they debuted in early 1980s, when the NFL was still trying to grow its audience.
The “Stay Puff” spot was a popular and popular part of that campaign.
The Keep Puff campaign debuted in 1986 and featured the original “Stay” mascot, but in the 1990s, the mascot became an all-time classic.
The league has not released any new information about the new ad, including whether the campaign will air on Sundays or Thursdays, but McCammont said the league is in the process of discussing how the ad will air.
“We are very excited about this new ad and are working with the NFL on the campaign,” McCammin said.
The “Stay and Cheer” spot aired from 1982 through 1990.
In October 1992, a woman in the U.K. took a photo of herself and a picture of a smiling young boy in a Marshmallow-shaped costume with the caption “It’s the Marshmalls 30th anniversary!”
In December 1992, the “Keep Puff’s 30th” spot featured a baby in a pink and white Marshmallow suit and a smiling child in a yellow and white suit.
In August 1993, the Marshmallow character appeared on an ESPN broadcast with a message of “Let’s Keep Puft.”
The NFL also has two other “Stay, Puff, Cheer,” commercials from 1992-2018:In September 1993, a boy in red and white jumps on a football during a commercial for the NFL’s “Mug Shot.”
The “Muddy Waters” ad aired from 1996 through 2000.